The road to starting a business

The idea comes to you and its immediately put to the back of your mind. Then you mention it to a few people over a drink or two. The idea keeps on re-surfacing. Until eventually you decide to do something about it.

In our case John had the idea, he talked to me about it. We both agreed its a great idea. Then two years later we have both moved on from corporate roles. The idea had freedom to grow.

This freedom has been expressed through the creation of Write a White Paper (WAWP for short – very poetic). The road has been simple. The destination and building something of value to our future customers is where we are now. More to come…

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